Why Bamboo?

Our collections are primarily made of bamboo. Typically today, garments are made of cotton, which tend to lose shape quickly, have shorter lifespan, and more importantly, consume hundreds of gallons more water compared to a garment made from bamboo.

Bamboo grows naturally and does not require the use of pesticides, herbicides, or irrigation, other than the natural rainfall that it receives. Also, the bamboo does not require planting as the stalks can be cut off above ground and they will continue to grow, ready for harvest again in just a few short years. Compare this to a tree that may take 70 years to reach maturity. In addition bamboo has a vast root system network that constantly sprouts new shoots.

In comparison, Cotton is very sensitive to pest infestation and drought. Every one Kg of cotton lint production requires 10,000 - 17,000 liters of water. Cotton production accounts for 2.4% of total arable land yet accounts for 11% of global pesticide use and 25% of global insecticide use (Kooistra & Termorshaizen, 2006). Approximately 40,000 lives are lost each year due to pesticide / insecticide application (WHO, 2002). Approximately 100 million hectares of land (8% of global arable land) has been lost due to over-exploitation with the main cause being salinisation caused by improper irrigation practices employed in cotton production. And then there is the environmental impact. It's estimated that approximately 67 million birds are killed by pesticides every year (Lotus, 2004). And lest we forget, the impact on our river, lake systems and ground water caused by chemical run-offs.

What About Organic Cotton?

While organic cotton does employ organic pesticides, organic fertilizers and irrigation, bamboo culture uses nothing. As such, the environmental impact at the harvest level should be much less even then organic cotton. But more importantly, Cotton consumes 10,000 times its weight in water whether its organic or not.

You Can Really Make A T-Shirt Out Of Bamboo?

Not only can you, but its the best tee you'll ever wear! We choose the absolute finest fabrics made from Bamboo. Our signature Bamboo Sorona has many genuine qualities. Bamboo's fiber structure is filled with various micro-gaps and micro-holes enabling it to breathe providing greater thermal stability over cotton or polyester. The textile keeps you cooler in summer and warmer in winter then another fiber of equivalent weight. It has the ability to absorb water 3-4 times faster versus cotton giving bamboo fiber the ability to wick moisture away from the body. Bamboo Sorona is naturally wrinkle resistant and require less laundering care versus cotton or hemp.

Bamboo contains a natural agent called bamboo kun which prevent bacteria and fungus from cultivating on it. This allows for less washing which saves on energy, time and money.